Researcher(s)
- Moira Gervay, Visual Communications, University of Delaware
Faculty Mentor(s)
- Katie Leech, Art & Design, University of Delaware
Abstract
My research explores the typography associated with environmental and directional design systems in two distinct cultural contexts: the United States and the United Kingdom. Typography is a visual means of communication crucial in conveying messages and preserving information. To the casual observer, typography is perceived as varying visual styles of words. However, each typeface is intentionally designed with specific purposes and contexts in mind, influenced by the environment in which it operates. Studying and comparing existing design systems and the typography used is crucial for gaining insight into the reasons behind the success of certain systems and identifying areas where improvements can be made. This is especially important in navigation and transportation, where consistent and recognizable typography and design play a pivotal role in enhancing user experiences.
The United States and the United Kingdom have strong design systems in their transportation and general road signage. However, a notable disparity can be observed in the design of named street signs within the United Kingdom, varying across different areas of its cities. This variation can lead to confusion in those unfamiliar with the area. Analyzing the different typefaces used on each sign helps to comprehend the rationale behind their usage and the reasoning behind the overall lack of a unified system. This ongoing research aims to address these challenges and eventually culminates in developing a universal typeface for London street signs, which will incorporate distinct characteristics of the city while being user-friendly.