Researcher(s)
- Grace Kearns, Communication, University of Delaware
Faculty Mentor(s)
- Lydia Timmins, Communication, University of Delaware
Abstract
Previous research has shown correlations between effective communication and improved patient health outcomes. Using certain language can affect the perceived severity of health conditions, which influences decision-making at all levels of healthcare, including that of patients, healthcare providers, researchers, and funding agencies. Therefore, there is a need for collaboration among health scientists and communication scientists to ensure that the general public can develop strong health literacy.
When addressing breast cancer, which was once known as an “unspeakable condition” in America, it is essential to develop concise, thoughtful messages that empower people to make informed decisions about their health. This research intends to identify which communication strategies are most effective in translating breast cancer research to the general public. After measuring participants’ responses to message variations that employed different communication strategies, we conclude that narrative storytelling had little effect on breast cancer research, while simple word choice contributed to a strong sense of comprehension, engagement, and support. Despite social concerns, we also found that direct references to health disparities increased comprehension, engagement, and support for the research being done.